Brand Marketing Lead

Brand Marketing Lead


Are you a strategic and commercially minded brand marketing leader who knows how to turn insight into impactful brand strategy, performance momentum and sustainable growth?

At Integria Healthcare, we’re on a mission to inspire healthier lives through trusted, evidence-based healthcare brands — and we’re looking for a Brand Marketing Lead to help bring our brand portfolio to life.

In this key role, you’ll own end-to-end brand strategy and performance across practitioner and consumer healthcare brands. Reporting to the Head of Brand & Innovation, you’ll sit at the intersection of brand strategy, customer insight, and commercial outcomes, leading a team of Brand Managers to deliver insight-led, high-impact marketing.

This role is ideal for someone with experience across HCP, B2B or B2B2C healthcare marketing, who can connect market understanding, competitive intelligence, customer insight, patient/client experience through to strategy and execution to drive measurable growth.

What you’ll do:

• Lead brand and portfolio strategy across trusted brands that serve practitioners, healthcare professionals and end users (patients/clients/consumers)
• Distil insights from the market, competitors, customers (practitioners & healthcare professionals) and end-users (patients/clients/consumers) into actionable brand strategies
• Develop and deliver brand plans that clearly position brands for in-market success, long-term sustainable growth through enduring positive brand equity
• Develop and execute with excellence integrated marketing plans across multiple channels in close collaboration with the science education and events team.
• Drive portfolio performance including product lifecycle management, NPD direction, EPD restage.
• Partner with Sales & Commercial strategy teams to optimise customer journeys and increase engagement and loyalty.
• Manage Brand P&Ls through impactful deployment of A&P and strong ownership of ROI and commercial outcomes
• Lead internal and external partners to ensure high-quality, compliant campaign delivery
• Align cross-functional teams to deliver strong go-to-market execution
• Lead, coach, and develop a high-performing Brand team

• Proven experience in a brand leadership role within healthcare, consumer health, or regulated FMCG
• 7-12+ years experience across HCP, B2B, or B2B2C marketing environments
• Strong track record in brand building, positioning, and strategy development (not just execution)
• Demonstrated ability to connect insight → strategy → execution
• Strong commercial acumen, including budget ownership and ROI delivery
• Experience leading and developing high-performing teams
• Excellent stakeholder management and influencing skills
• Strong analytical and strategic thinking capability
• Degree in Marketing, Business, or related discipline

• Purpose-led organisation committed to inspiring healing and wellness naturally
• Opportunity to shape and grow a diverse portfolio of trusted healthcare brands
• Collaborative and supportive leadership team
• Hybrid working and flexibility options
• ‘MyWellbeing’ Program supporting physical and mental wellbeing
• Generous staff discounts across our product portfolio
• Birthday leave — because your day should be celebrated
• A values-led culture focused on growth, trust, innovation, and impact

If you’re ready to step into a strategic brand marketing leadership role that combines purpose and commercial impact, we’d love to hear from you.

We are an equal opportunity employer and are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to succeed.